About Us

Our Values

A platform that takes you from insight to action by automating your data.

Scale your business with Octup. It’s more important than ever to have a holistic view of your businesses operations, logistics and marketing. With many platforms and resources available it is hard to cross segment and drill down into your business metrics. Octup helps you overcome these challenges by providing you with complete visibility and automation in order to understand and optimize for what is actually happening in your business. We are your team of analysts!

Our Mission

We are committed to helping you grow your business through our AI driven insights and complete metric transparency across all the platforms that you use daily. We strive to empower ecommerce businesses with data they can trust, insights they can use, and impact they can measure in a way that matters.

Our Story

Alon, the founder of Apricoat, faced significant challenges in understanding the data behind his e-commerce business, which hindered his growth potential. He struggled to make informed decisions, optimize marketing campaigns, and manage inventory efficiently. This lack of visibility into his business's data frustrated him and impeded the growth of his company.

Despite these challenges, Alon was passionate about the e-commerce industry and wanted to find a solution that could provide him with complete visibility into his business data. He believed that better data insights would help him grow his business and take it to new heights.
Determined to find a solution, Alon decided to build Octup, a platform that allows e-commerce businesses to gain a complete view of their data, including customer behavior, marketing performance, and inventory management. With Octup, Alon could see all of his data in one place and make data-driven decisions to optimize his business.

Octup quickly became a game-changer for Alon and his business. He was able to optimize his marketing campaigns, improve his inventory management, and make better decisions to scale his business. Seeing the impact Octup had on his business, Alon realized that this platform could help other e-commerce businesses struggling with the same challenges he faced.

Today, Octup is helping e-commerce brands of all sizes to grow and scale their businesses. The platform's intuitive and user-friendly interface makes it easy for business owners to gain complete visibility into their data and make data-driven decisions that drive growth.
Alon's passion for improving the e-commerce industry led him to create a platform that not only transformed his own business but is also helping others achieve success.